- Guidelines of how to check the recognition of OTHM: CLICK HERE
- The meaning of Level System in the labor market in the context of global labor mobility: CLICK HERE
- The meaning of Level System in global diploma recognition: CLICK HERE
Programme Details (Level 4)
Key Benefits
Program Introduction
The Level 4 SwissUK® Diploma in Tourism and Hospitality Management provides foundational knowledge and skills for learners seeking to develop within the tourism and hospitality sector. The programme focuses on key areas such as sustainable development, operational management, visitor attraction management, and professional practice, helping learners build practical understanding and problem-solving skills relevant to real-world settings. It is designed to support academic progression and may also support entry into a range of roles within this dynamic sector.
The Level 4 Diploma is placed at Level 4 within the UK Regulated Qualifications Framework (RQF) and is assessed in academic terms as being equivalent to a Higher National Certificate (HNC) and Year 1 of a three-year UK bachelor’s degree programme.
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| Program Description | |
|---|---|
| Ofqual UK.Gov Code | 610/0783/3 |
| Regulation framework | RQF/EQF |
| Minimum training time | a year |
| Total credits | 120 Credits |
| Total learning time | 1200 Hours |
| Total time spent with instructors | 600 Hours |
| Language | English |
| Programme Provider | Swiss Information and Management Institute |
| Assessment Centre | Swiss Information and Management Institute |
| Qualification | OTHM |
Mandatory Modules
1. Academic Writing and Research Skills (H/650/1099): 20 UK Credits / 10 ECTS Credits
- This module equips learners with academic writing and foundational research skills that support progression to higher-level study and professional environments. It focuses on how to search for, evaluate, and use academic sources, develop logical arguments, apply appropriate referencing conventions, and strengthen critical thinking in academic contexts.
2. Business Environment for Tourism and Hospitality (A/650/1159): 20 UK Credits / 10 ECTS Credits
- This module helps learners understand the business environment of the tourism and hospitality sector, including economic, social, technological, and legal factors that influence organisational activity. It supports learners in developing awareness of how organisations operate and respond to change within a dynamic business environment.
3. Services Marketing in Tourism and Hospitality (T/650/1157): 20 UK Credits / 10 ECTS Credits
- This module provides knowledge of services marketing in tourism and hospitality. It focuses on the characteristics of services, customer behaviour, customer experience, branding, marketing communication, and strategies for attracting and retaining customers in competitive environments.
4. Sustainability in Tourism and Hospitality (Y/650/1158): 20 UK Credits / 10 ECTS Credits
- This module focuses on the principles and practice of sustainability in the tourism and hospitality sector. Learners explore how economic performance, social responsibility, and environmental considerations can be balanced, as well as the role of organisations in promoting responsible tourism and long-term sustainable development.
5. Events Management (H/650/1160): 20 UK Credits / 10 ECTS Credits
- This module helps learners develop foundational knowledge and skills in event management within tourism and hospitality contexts. It covers areas such as planning, organisation, coordination, budgeting, event communication, risk awareness, and supporting positive participant experiences.
6. The Development of the Tourism and Hospitality Industry (J/650/1161): 20 UK Credits / 10 ECTS Credits
- This module helps learners understand the development and changing nature of the tourism and hospitality industry at local, national, and international levels. It introduces key influences on the sector, including patterns of consumer demand, tourist motivation, industry change, and broader trends affecting future development.
Assignments
- Complete 6 written assignments (2,000–3,000 words each) based on the module titles.
Learning outcomes
- To develop academic writing, research, and critical thinking skills for study and professional contexts.
- To build understanding of the business environment and the key factors influencing the tourism and hospitality sector.
- To develop knowledge of services marketing principles and customer experience in tourism and hospitality.
- To strengthen awareness of sustainability and organisational responsibility in the tourism and hospitality sector.
- To develop skills in planning, organising, and managing events effectively.
- To build understanding of the development, characteristics, and trends of the tourism and hospitality industry in a global context.
- To equip learners with the foundational knowledge and skills that support progression to higher-level study and entry into tourism and hospitality-related roles.
Learning model
The programme runs over 1 year and is delivered through an automated e-learning model, including:
- Designed to support self-directed learning.
- Lessons are structured into concise, easy-to-follow modules, helping learners understand each module more easily upon completion.
- Learners are provided with the tools and support needed to complete the course requirements effectively.
Learn more about the automated e-learning model [Video HERE]
Admission
Entry requirements:
- Applicants must be at least 16 years old.
- Have attained a Level 3 Diploma under the NQF/QCF/RQF system, completed a high school program, or its equivalent.
English requirements:
- Common European Framework of Reference (CEFR): Level B2; or
- IELTS: Overall score of 5.5, with Reading and Writing at 5.5; or
- Pearson Test of English Academic (PTE Academic): Score of 51.
Qualification & Competencies (Level 4)
1. Get OTHM Level 4 Diploma in Tourism and Hospitality Management
Upon completing program, students will receive:
- OTHM Level 4 Diploma in Tourism and Hospitality Management is accredited with the Ofqual UK.Gov code: 610/0783/3
Reference:
- Sample Qualification - Transcript of OTHM Level 4 Diploma: CLICK HERE
2. Earn 10 Level 4 e-ProCerts
As a program mapped to National Occupational Standards, along with the supplemental knowledge system, students can engage in self-study through interactive lessons, attend webinars, and take online tests to earn 10 Level 4 e-ProCerts. Each e-ProCert reflects Level 4, outlines the Learning Outcomes, and provides certification upon completion.
If students wish to convert their e-ProCerts to hard copies, they can use an optional service for a minimal fee.
The 10 e-ProCerts that learners can obtain during the Level 4 SwissUK® Diploma in Tourism and Hospitality Management program (note: this is optional):
- Level 4 e-Certificate in Academic Writing and Research Skills
- Level 4 e-Certificate in Business Environment for Tourism and Hospitality
- Level 4 e-Certificate in Services Marketing in Tourism and Hospitality
- Level 4 e-Certificate in Sustainability in Tourism and Hospitality
- Level 4 e-Certificate in Events Management
- Level 4 e-Certificate in The Development of the Tourism and Hospitality Industry
Check out the way you could get 06 electric Professional Certified [Video HERE].
3. Gain competencies
Upon completing the program, students will have acquired the following competencies and, along with the qualification received, will be ready to enter the workforce:
- Developing academic writing, research, and presentation skills for clear communication in academic and professional contexts.
- Strengthening understanding of the business environment within the tourism and hospitality sector.
- Building service marketing capabilities that support customer attraction and the enhancement of customer experience.
- Developing awareness of sustainability and organisational responsibility in tourism and hospitality operations.
- Strengthening skills in organising, coordinating, and supporting the delivery of events.
- Building understanding of the development, characteristics, and trends of the tourism and hospitality industry.
- Enhancing communication, coordination, and operational support skills in service-oriented environments.
- Building the foundational knowledge and skills that support progression in tourism and hospitality-related settings.
4. Career Progression
The programme supports a broad range of career development pathways across tourism, hospitality, and service-related settings. It provides foundational knowledge and practical skills that may support progression into operational, customer-facing, administrative, and service support roles. As the tourism and hospitality sector continues to evolve, learners may also use this foundation to pursue further development in related professional environments.
"The program aligns with the Level 4 EQF competency framework, equivalent to 120 UK credits or 60 ECTS credits. It is recognized in most countries and territories, ensuring global acceptance and immediate employability."
Here are some qualified positions for someone with a evel 4 Diploma in Tourism and Hospitality Management:
- Tourism and Hospitality Assistant: Supports day-to-day operational and service activities in tourism, hospitality, or related organisations.
- Guest Services Assistant: Supports customer care, handles service requests, and contributes to positive guest experiences in service environments.
- Tourism Marketing Assistant: Supports marketing activities, service promotion, and customer engagement in tourism and hospitality settings.
- Sustainability Support Officer: Supports sustainability-related activities and promotes environmental and social responsibility in service organisations.
- Events Assistant: Supports the preparation, organisation, and coordination of events, conferences, or experience-based activities in tourism and hospitality contexts.
- Hospitality Operations Assistant: Supports day-to-day operations, cross-department coordination, and service quality in hospitality settings.
- Tour Development Assistant: Supports the development, review, and updating of tourism products or travel programmes in response to market needs.
- Customer Experience Coordinator: Supports customer experience monitoring, feedback collection, and service improvement activities.
- Travel Services Coordinator: Supports the coordination of travel-related services such as bookings, itineraries, and customer support throughout service delivery.
- Junior Supervisor in Tourism and Hospitality: Supports the supervision of a small team, monitors operational performance, and contributes to service objectives.
Programme Details (Level 5)
Learn More
Program Introduction
The Level 5 SwissUK® Diploma in Tourism and Hospitality Management builds on foundational knowledge and focuses on more advanced capabilities in areas such as operations, customer experience, and service delivery within the tourism and hospitality sector. The programme supports the development of leadership, team management, and operational effectiveness, while also encouraging innovation and practical problem-solving in professional contexts. It is designed to support progression to higher-level study and may also support progression into supervisory and management-related roles within this dynamic industry.
Rotate your screen to view the full table.
| Program Description | |
|---|---|
| Ofqual UK.Gov Code | 610/1522/2 |
| Regulation framework | RQF/EQF |
| Minimum training time | a year |
| Total credits | 120 Credits |
| Total learning time | 1200 Hours |
| Total time spent with instructors | 600 Hours |
| Language | English |
| Programme Provider | Swiss Information and Management Institute |
| Assessment Centre | Swiss Information and Management Institute |
| Qualification | OTHM |
Mandatory Modules
1. Digital Marketing Management for Tourism and Hospitality (K/650/1162): 20 UK Credits / 10 ECTS Credits
- This module helps learners develop an understanding of digital marketing management and its importance within the tourism and hospitality sector. It focuses on digital marketing principles, the digital marketing mix, online communication channels, customer engagement in digital environments, and the use of digital tools to support market reach and organisational performance.
2. Operations Management (J/650/1206): 20 UK Credits / 10 ECTS Credits
- This module helps learners understand operations management within tourism and hospitality organisations. It introduces how operational processes are designed, monitored, and improved, with attention to service quality, resource efficiency, and operational effectiveness in response to customer needs.
3. Management Accounting (K/650/1207): 20 UK Credits / 10 ECTS Credits
- This module develops understanding of the role of management accounting in supporting organisational planning and decision-making. It covers areas such as budgeting, cost control, financial analysis, and the use of accounting information to support effective management in tourism and hospitality contexts.
4. Management of Human Resources (H/650/1151): 20 UK Credits / 10 ECTS Credits
- This module helps learners develop knowledge of human resource management in service organisations. It covers recruitment, training, staff development, performance management, motivation, and the creation of effective working environments that support organisational objectives.
5. Tourism and Hospitality Customer Relationship Management (L/650/1208): 20 UK Credits / 10 ECTS Credits
- This module provides in-depth knowledge of customer relationship management and customer service in the tourism and hospitality industry. It focuses on building and maintaining customer relationships, improving customer experience, managing feedback, and supporting customer loyalty and service quality.
6. Contemporary Issues in Tourism and Hospitality (M/650/1209): 20 UK Credits / 10 ECTS Credits
- This module helps learners identify and analyse contemporary issues affecting the tourism and hospitality sector. It explores current developments such as changing customer behaviour, sustainability, economic pressures, global trends, and emerging challenges to which organisations must respond.
Assignments:
- Complete 6 written assignments (2,000–3,000 words each) based on the module titles.
Learning outcomes
- To develop the ability to design and apply digital marketing strategies in tourism and hospitality contexts.
- To build understanding of operations management principles for improving operational effectiveness and service quality.
- To develop knowledge of management accounting in support of planning, cost control, and organisational decision-making.
- To strengthen human resource management skills in tourism and hospitality service environments.
- To develop the ability to build, maintain, and improve effective customer relationships.
- To build understanding of contemporary issues, emerging trends, and challenges affecting the tourism and hospitality sector.
- To equip learners with the knowledge and management-related skills that support progression to higher-level study and development within tourism and hospitality-related settings.
Learning model
The qualification is designed to be delivered over 12 academic months for full-time study, is implemented using a combined automated training model that includes:
- Designed to enhance the self-study process.
- Lessons are structured in short, manageable modules, enabling students to grasp the content immediately after completing each module.
- Provides students with the necessary tools and support to efficiently fulfil course requirements.
Learn more about how to use the automated training model at SIMI Swiss [Video HERE]
Qualification & Competencies (Level 5)
1. Get OTHM Level 5 Diploma in Tourism and Hospitality Management
Upon completing Year 2, students will receive:
- OTHM Level 5 Diploma in Tourism and Hospitality Management is accredited with the Ofqual UK.Gov code 610/1522/2
Reference:
- Sample Qualification - Transcript of OTHM Level 5 Diploma: CLICK HERE
2. Earn 06 Level 5 e-ProCerts
As a program mapped to National Occupational Standards, along with the supplemental knowledge system, students can engage in self-study through interactive lessons, attend webinars, and take online tests to earn 10 Level 5 e-ProCerts. Each e-ProCert reflects Level 5, outlines the Learning Outcomes, and provides certification upon completion.
If students wish to convert their e-ProCerts to hard copies, they can use an optional service for a minimal fee.
The 06 e-ProCerts that learners can obtain during the Level 5 SwissUK® Diploma in Hospitality and Tourism Management program (note: this is optional):
- Level 5 e-Certificate in Digital Marketing Management for Tourism and Hospitality
- Level 5 e-Certificate in Operations Management
- Level 5 e-Certificate in Management Accounting
- Level 5 e-Certificate in Management of Human Resources
- Level 5 e-Certificate in Customer Relationship Management
- Level 5 e-Certificate in Contemporary Issues in Tourism and Hospitality
Check out the way you could get 06 electric Professional Certified [Video HERE].
3. Gain competencies
Upon completing the program, students will have acquired the following competencies and, along with the qualification received, will be ready to enter the workforce:
- Developing the ability to plan and apply digital marketing activities in tourism and hospitality contexts.
- Strengthening understanding of operations management and the improvement of operational effectiveness in service organisations.
- Building knowledge of management accounting, cost control, and the use of financial information to support decision-making.
- Developing knowledge and skills in human resource management and team organisation in tourism and hospitality environments.
- Strengthening the ability to build, maintain, and develop effective customer relationships.
- Building understanding of contemporary issues, emerging trends, and challenges affecting the tourism and hospitality sector.
- Enhancing analytical thinking, problem-solving, and decision-making in service management contexts.
- Building a professional and management-related foundation that supports progression to higher-level study and development within tourism and hospitality-related settings.
4. Career Progression
The Level 5 Diploma in Tourism and Hospitality Management supports progression into a broad range of professional pathways across tourism, hospitality, and service-related environments. It provides management-related knowledge and practical skills that may support progression into supervisory, coordination, and specialist support roles within the sector.
"The program aligns with the Level 5 EQF competency framework, equivalent to 120 UK credits or 60 ECTS credits. It is recognized in most countries and territories, ensuring global acceptance and immediate employability."
Here are some qualified positions for someone with a Level 5 Diploma in Tourism and Hospitality Management:
- Digital Marketing Executive in Tourism and Hospitality: Supports the planning and delivery of digital marketing activities to promote services, engage customers, and strengthen brand visibility.
- Operations Coordinator in Tourism and Hospitality: Supports the coordination of day-to-day operations, cross-functional activities, and service delivery processes.
- Management Accounting Assistant: Supports cost monitoring, management reporting, and the use of financial information in organisational decision-making.
- Human Resources Officer in Tourism and Hospitality: Supports recruitment, training, staff administration, and team development in tourism and hospitality settings.
- Customer Relationship Executive: Supports the development and maintenance of customer relationships, feedback handling, and service improvement activities.
- Tourism and Hospitality Analyst: Supports the collection and analysis of market information, industry trends, and contemporary issues relevant to service planning and operational development.
- Service Quality Coordinator: Supports service quality monitoring, customer feedback review, and improvement initiatives to enhance customer experience.
- Business Development Executive in Tourism and Hospitality: Supports partnership development, market expansion activities, and business growth initiatives within tourism and hospitality contexts.
- Department Supervisor in Tourism and Hospitality: Supports the supervision of departmental activities, monitors operational performance, and contributes to service objectives.
- Hospitality Business Support Officer: Supports management, operations, customer-related activities, and service development functions to help maintain organisational effectiveness.
Qualifications & Accreditation
1. Qualifications Awarded
Upon graduation, students will receive:
- Year 1: Level 4 Diploma in Tourism and Hospitality Management from the Ofqual UK.Gov Awarding Body OTHM (610/0783/3)
- Year 2: Level 5 Diploma in Tourism and Hospitality Management from the Ofqual UK.Gov Awarding Body OTHM (610/1522/2)
2. Progression Pathways
After completing this programme, learners may progress to SwissUK® Diploma Level 6. They may also have opportunities to apply for bachelor’s degree programmes at universities in the EU and the United Kingdom.
3. Accreditation of Swiss Information and Management Institute
Swiss Information and Management Institute is the first higher education institute in Zug, Switzerland, to achieve comprehensive international accreditations at both the organizational and program levels. The video below guides you through the step-by-step process of verifying and checking the accreditations and recognitions of the Swiss Information and Management Institute.
- Watch this video to learn how to verify the accreditations and recognitions of the Swiss Information and Management Institute CLICK HERE.
- View the accreditation system of Swiss Information and Management Institute CLICK HERE.
4. Accreditation of the Ofqual UK.Gov Awarding body OTHM
About the Ofqual UK.Gov awarding body OTHM:
- Recognized as an organization by the educational authority of the United Kingdom, Ofqual (UK.Gov). Recognition Number: RN5284. Refer to the recognition information CLICK HERE.
Reference:
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